Norwegian newspaper commits to a digital future.
Edda Media-owned Frederikstad Blad decides that if you can’t beat ‘em, join ‘em, and devotes 50% of the paper’s resources to digital and new media.
Norway is certainly not a representative newspaper market. Readers remain more loyal to their local papers than in other countries, yet they are also early adopters of technology.
I <3 Scandinavia. Should visit it in the near future for a reality check before it gets embarrassing.
Newspaper advertising revenue in 20 countries.
In 2008, 87% of American newspaper revenue came from advertisements, compared to 35% for Japanese newspapers.