The Guardian is celebrating its 190th anniversary with an alternative homepage that looks like the paper’s first print edition in 1821. Very cute.
Does this mean that they’re not losing readers and bleeding money?
- The Wall Street Journal is read by the people who run the country.
- The Washington Post is read by people who think they run the country.
- The New York Times is read by people who think they should run the country.
- USA Today is read by people who think they ought to run the country but don’t really understand the Washington Post. They do, however, like their statistics shown in pie chart format.
- The Los Angeles Times is read by people who wouldn’t mind running the country, if they could spare the time—and if they didn’t have to leave LA to do it.
- The Boston Globe is read by people whose parents used to run the country and they did a far superior job of it, thank you very much.
- The New York Daily News is read by people who aren’t too sure who’s running the country, and don’t really care as long as they can get a seat on the train.
- The New York Post is read by people who don’t care who’s running the country, as long as they do something really scandalous, preferably while intoxicated.
- The San Francisco Chronicle is read by people who aren’t sure there is a country or that anyone is running it; but whoever it is, they oppose all that they stand for.
- The Miami Herald is read by people who are running another country but need the baseball scores.
- The National Enquirer is read by people trapped in line at the grocery store.
Edda Media-owned Frederikstad Blad decides that if you can’t beat ‘em, join ‘em, and devotes 50% of the paper’s resources to digital and new media.
Norway is certainly not a representative newspaper market. Readers remain more loyal to their local papers than in other countries, yet they are also early adopters of technology.
I <3 Scandinavia. Should visit it in the near future for a reality check before it gets embarrassing.
Clay Shirky on the newspaper’s eventual demise.
In 2008, 87% of American newspaper revenue came from advertisements, compared to 35% for Japanese newspapers.