“The brain, it seems, does not make much of a distinction between reading about an experience and encountering it in real life; in each case, the same neurological regions are stimulated. Keith Oatley, an emeritus professor of cognitive psychology at the University of Toronto (and a published novelist), has proposed that reading produces a vivid simulation of reality, one that “runs on minds of readers just as computer simulations run on computers.” Fiction — with its redolent details, imaginative metaphors and attentive descriptions of people and their actions — offers an especially rich replica. Indeed, in one respect novels go beyond simulating reality to give readers an experience unavailable off the page: the opportunity to enter fully into other people’s thoughts and feelings.”
At first glance, it looks like a charming independent bookstore, a West Village gem with a window display featuring artful stacks of gleaming hardcovers. But, wait a minute. Is that one book? Like, many, many copies of the same book?
(Picture depicts customised jackets for a collection of cookbooks from Juniper Books.)
Brb, busy memorizing every single word, detail of this article.