Do you organise the books in your bookshelf alphabetically or by the colour of the sleeves? Possibly not. But Canadian ad man Sean Ohlenkamp and his wife do, and filmed the results using stop-frame animation to make a charming video. Now they have gone one stage further and rearranged the titles in a Toronto bookshop at night. The results are truly magical – books dance around the shelves, colours change and the shop comes to life. There are some witty nods to Tim Burton, Michel Gondry and Pantone colour charts in there, and it all goes to show, as it says at the end, “There’s nothing quite like a real book”.
Find out what else reached the Guardian viral video chart here.